Formed in 2012 by high school classmates singer and songwriter Kevin Sofsrud, guitarist Eric McDonald, and bassist Kirk Jacobs, mainly influenced by The Brian Jonestown Massacre and the Velvet Underground, to shift away from their previous punk incarnation, Bay Area‘s The Pleasure Routine soon expanded their ranks with the addition of the imaginative guitarist Nathan Tang and soulful vocalist Lauren Kopp to release their acclaimed debut album “Sugar Mountain” in 2016, with The Brian Jonestown Massacre affiliated Ricky Maymi along with engineer Greg Ashley (Gris Gris) at the production helm.
An intoxicating blend of languid Folk/Country, reverberated Psychedelia and boisterous Indie Rock, deeply rooted in the 60s/70s past, shrouded in the visceral and romantic noir songwriting of Nick Cave or Rowland S. Howard, to create a timeless moody and evocative guitar-driven sound that teeters between haunted introspective ballads and energetic abrasive rock’n’roll surges, fueled by raw and passionate male/female vocal interplays.
